This is second time this survey has been conducted, and the results are reasonable consistent with the previous quarter, with  slight dip in the overall score from 7.1 to 7. The overall response rate of 173 was very pleased, although slightly lower than the 232 last quarter. The results are very bias towards where we are based (Norfolk, England and the surrounding counties).

There was again a skew towards older, more senior executives from For Profit businesses. There was a slightly larger skew towards males (66%).

Our typical respondent was a 40-50 year old male, from Norfolk who is a Director of a For Profit Company, he is represented by Dave, in our Archetypes below.

Once again there was an almost exact correlation between the overall score of wellbeing and the average of the various other questions (once grouped into ViTALiTi acronym sections) with the average coming in at 7.1 as opposed to the 7.0 score overall.  This was encouraging that the ViTALiTi model is a good set of competencies to measure to improve overall wellbeing.

The Overall data tells us that, mostly the more senior you get, the better your wellbeing, although there is some cross correlation with age, is it because we are older or have higher level jobs? However, Middle Managers seem particularly lower in many indices again.

The Public sector not surprisingly scored consistently low on many indices, probably highlighting the changes they are going through at present.

The Chart below shows the overall scores across the ViTALiTi headings. The red line represents the Overall wellbeing score (On a scale of 1-10, how well do you feel?).

survey graph

The graph below of our overall wellbeing and that of Dave our Typical respondent also tells the story well, look at it compared to our best respondent;


So to improve our overall wellbeing, we need to have a clearer mind (both in clarity of thought and in controlling negative emotions), look after our bodies a bit more (exercise), eat and drink better. That may sound blindingly obvious, but that is what the data is saying.

Ian Hacon 5th March 2015