Today on “On Your Feet Britain day” (See below), Ian Hacon, CEO and Founder of Yellow Brick Road, has pledged to MAKE A STAND by conducting an in-work fundraiser in the form of an Ironman (consisting of a 2.4-mile (3,900m) swim, a 112-mile (180 km) bicycle ride and a marathon 26.2-mile (42 km) run), all whilst completing his normal working duties. The funds will be donated to the excellent Anchorage Trust, the Great Yarmouth based young persons’ homelessness charity for which Ian is a Patron. Ian has completed 4 Iron distance events in the past including two whilst competing for Team GB, but never one quite like this.


He is planning to complete this challenge as active working challenge, to promote a message about incorporating how we can be more active whilst at work. On the week of 20th November 2017 his working schedule will take an overhaul to fully incorporate active practices, as follows:



90-minute row in lieu of the swim, whilst listening to thought leadership podcasts whilst rowing. Ian usually takes around 1hour and 20 minutes to complete an Ironman swim.

A 50-mile bike-ride whilst working at his innovative cycle desk. Ian knows he can comfortably average 10 miles per hour whilst working and can ride for 1 hour and 15 minutes before taking a break to stretch and straighten up.


Bike-ride the remaining 62 miles at cycle desk again whilst working.


Complete the marathon with a combination of walking on his self-build treadmill desk:

And the remainder by completing running coaching session. If you would like to have running coaching session with Ian on the day, please get in touch.  We ask that you make a donation to the Trust in return for this coaching session.


Ian knows that on the treadmill desk he can work comfortably at a pace of 2 miles per hour, so with 4 1-hour coaching sessions covering 6 miles each, he should easily hit his 26.2-mile target.


If you want to drop in the office and support Ian on any of the days, please do get in touch. On the cycle days, a simulator called Zwift will be used, which enables others to ride virtually from anywhere in the world.  You are welcome to come and support Ian by bringing in your Turbo trainer and bike and riding with him.


Ian said “The idea was suggested to me by Nathan Moore, of Potters Resort, another great supporter of the trust, when I was hosting the Trust’s annual conference and everyone was asked to make a pledge. I thought about it and agreed not only was it a was wonderful way to raise funds for the trust, but also a great way to promote innovative ways to work actively. I’m not saying people should do this crazy stuff every week, but there are some very simple ways to move more at work. If this can raise some awareness and encourage people to be more active, it’s served its purpose.”


Ben Stone, CEO of the Anchorage Trust said “This is yet another innovative fundraising activity the Trust has been involved with, our Fundraising Manager, James Sinclair has come up with some really different ways to raise funds from large scale gigs, to fun days, to bouncing santas! He’s working closely with Ian on this one to make sure we get to most from it. Ian became a patron last year following his unwavering support for us since our inception. We continue to disrupt the status quo by offering truly collaborative low costs lasting outcomes for our young people.”

So, will you join Ian and Yellow Brick Road in the ON YOUR FEET BRITAIN challenge?



Back to today: Make a stand – Why getting on your feet and moving is beneficial for your health and general wellbeing


Do you have a job where you are chained to your desk for most of the day?

Is it making you sluggish and lazy?


Well listen up, and get out of your chair while reading this!


Today, the average office worker sits for about 10 hours per day, including at their desk to work, eating lunch, and on the sofa watching TV or browsing the internet in the evening.


This can have serious effects on health and wellbeing, as according to the statement released in the British Journal of Sports Medicine, experts now say we should we standing up, move and take breaks at work for a minimum of two out of eight hours, and ideally be working towards four hours per day.


In order to tackle the terrible health effects of prolonged sitting (which has been associated with a significantly higher risk of heart disease, diabetes, obesity, cancer, depression, and muscle and joint problems) standing desks, cycling desks, and treadmill desks are now becoming extremely popular at forward-thinking organisations.


Medical research has also found that by sitting less this leads to a longer life; however even working out vigorously before or after sitting for long periods of time at work, will not counterbalance the negative impact this will have on your body, health and general wellbeing.


On Your Feet Day


To help employees get out of their seats, on Friday 28th April, many across Britain will be taking part in On Your Feet Britain, which is the national challenge where workers unite together and participate in a variety of fun and simple activities to #SitLess and #MoveMore at work.


The Challenge, set by Get Britain Standing, in association with Active Working, dares you to take James Brown at his word and convert ‘sitting time’ to ‘standing time’; and today is your chance to get the ball rolling and lead the way by taking a stand, and encouraging your employees, colleagues and associates to follow.


The Challenge


The idea is to get workplaces and individuals across Britain to sit less and move more during their working day, and they have offered the following ideas to get you moving:

  • Run a lunchtime fitness workshop for the office
  • An alert will sound at random times and everyone must stand up when it does (and a fine for those caught napping!)
  • Take regular breaks from your computer every 30 minutes – stand up, stretch and walk around the office (and ignore the bemused looks!)
  • Make phone calls standing up
  • Use the stairs
  • Have standing or walking meetings
  • Have one less chair than people at meetings
  • Stand at the back of the room during presentations
  • Get everyone to move around with each new agenda item
  • Ban internal emails – Everyone must walk to colleagues to discuss work
  • Organise a lunchtime walk – Eat your lunch away from your desk
  • Walk to work, or get off a few stops earlier and walk the rest of the way


So what are you going to do?