Norfolk Chamber President and local Businessman competes for Team GB in the European Long Course Triathlon Championships – Ian Hacon, Founder of Yellow Brick Road and current President of the Norfolk Chamber of Commerce, known for his commitment to personal fitness, competes for Team GB on Sunday 13th of September in the European Long Course Triathlon Championships, held in Weymouth. Ian, who is 46, married with 3 daughters and from Gorleston, qualified for the 45-49 year old age group just a few weeks ago, following his 5th place in his age group at the Mojo Middle Triathlon in Peterborough in May this year. The event is an ”Iron Distance”, which consists of a 2.4 mile swim, a 112 mile bike ride and then a full marathon, and Ian is hopeful to improve on his recent Ironman UK time by over an hour with a time inside 12 hours.

Ian said “I am absolutely thrilled to be representing my country in my third Iron Distance race. After a full season of racing and challenges, I was delighted to achieve qualification, especially after a serious cycle accident nearly killed me in March this year. Seven years ago, I did virtually no structured fitness activity and could have been described as a couch potato, slobbing out on takeaways and a few too many beers. After deciding to take control of my life back then, I have now completed 5 marathons, countless shorter distance triathlons and other running races as well as two Ironman Triathlons, last year in Nice, France and just a few weeks ago in Bolton, UK.”
Ian continues…“My journey inspired me to change careers from being a successful CEO, to forming Yellow Brick Road where I help other business leaders on their journey from good to great by focussing predominantly on their wellbeing, fitness and effectiveness.”

His fitness journey was made possible as a result of sponsorship from some of his clients and associated companies;

Graham Hacon, Ian’s brother and CEO at 3Sun Group said “I am very proud of my little brother, it is great to see a top local businessman competing at such high level and still fitting in family and work.”

Matthew Good, CEO of ACS Consulting in London, said “Ian recently joined our firm as an Associate Partner, so we were delighted to be able to support him in this Epic achievement”

Peter Foster, Managing Director of Hugh J Boswell, long-term client, partner of and friend of Ian said, “We are delighted to be supporting Ian in the European Championships. We are very proud of Ian’s achievement in reaching Team GB as we have long and successful relationship with him.”

Notes to editors:

For further information on the European Long Course Triathlon Championships, visit

For full details about the work of Yellow Brick Road visit

Contact details for Ian:
Mobile 07733265953
Twitter @ianhacon / @yellowbricklead